Google launches virtual experience web-site
(Reuters) - Google on Tuesday launched a three-dimensional virtual experience website, similar to the popular virtual world Second Life.
The service, called Lively, uses real-time virtual world characters known as avatars and three-dimensional graphics to congregate in virtual rooms.
“If you enter a Lively room embedded on your favorite blog or website, you can immediately get a [...]
EMI appoints Second Life co-founder to digital team
EMI Group, the world’s fourth-largest music company, said on Monday it has appointed a co-founder of Linden Lab, Cory Ondrejka, as senior vice president of digital strategy at EMI Music.
Virtual world is Lego’s latest brick trick
Millions of children pick up Lego bricks each year to spend hours — 5 billion, in fact — creating their own imaginary worlds. Now the manufacturer of the little plastic playing blocks wants to take them online to “Lego Universe,” a virtual world for fans of the ubiquitous toy.
Video: Rosedale discuses new CEO
Linden Lab founder Philip Rosedale explains why he has chosen online marketing executive Mark Kingdon to succeed him as CEO. Rosedale dropped by the Thomson Reuters building in London to discuss the transition with Technology Correspondent Matt Cowan.
New Linden CEO could be named within weeks
Virtual world Second Life has the potential to become mainstream once computers and connections catch up with the aspirations of its creators, its founder told Reuters in an interview on Monday.
Philip Rosedale also said he was close to finding a new chief executive for Linden Lab: “We may have some news in the next few weeks.”
Nickelodeon explores virtual worlds including ‘SpongeBob’
Nickelodeon is expected to announce Thursday that it is developing an entire virtual world, involving games, avatars and a strong social-networking component, based on network hit “SpongeBob SquarePants.”
Companies shifting virtual world strategies
When Cisco Systems decided to enter Second Life, things didn’t turn out exactly as the network equipment supplier expected.
IBM, Linden Lab seek open borders for virtual worlds
IBM and Linden Lab they will work on ways to let people use a single online persona in different online services.
Armani opens Second Life store
Fashion designer Giorgio Armani has opened up shop in Second Life, with a store modeled on his flagship location in Milan, his company said on Wednesday.

