EMI appoints Second Life co-founder to digital team
NEW YORK, June 9 (Reuters) - EMI Group, the world’s fourth-largest music company, said on Monday it has appointed former Linden Lab chief technology officer Cory Ondrejka as senior vice president of digital strategy at EMI Music.
His appointment comes just two months after former Google chief information officer Douglas Merrill joined EMI Music to head up its digital business.
EMI, like other major music companies, has struggled with the transition of its traditional business of selling CDs to the newer model of distributing music digitally.
The company, which was taken private last year, expects the appointment of senior executives with extensive digital experience will help in coping with the rapid change in the way consumers buy music.
