Davos 2008 biographies
By Adam Reuters
Richard Edelman is the head of the world’s biggest public relations firms. During his tenure the company has created the Edelman Trust Barometer to measure the public’s trust in global institutions, and embraced blogging as a means of communications for itself and its clients.
Stelios kickstarted the low-cost aviation revolution when he founded easyJet and has since created an empire under the easy brand, including car rental, hotel, cruise ship and Internet access businesses.
Mitch Kapor founded Lotus Development Corp and created the groundbreaking Lotus 1-2-3 spreadsheet. He was also a co-founder of the Electronic Frontier Foundation, and is an early investor in Second Life creator Linden Lab, where he is also chairman.
Philip Rosedale is the founder and CEO of Linden Lab, creator of Second Life. He was previously chief technology officer at RealNetworks.
Robert Scoble is a tech enthusiast and video podcast evangelist. After stints at Microsoft and Podtech, he now works at Fast Company.
Sorrell, known for making closely-followed pronouncements about the health of the advertising market, is the chief executive of WPP, the world’s second-largest advertising and marketing firm.
