CNBC gets worked up about NBA in Second Life
By Adam Reuters
The NBA can only hope that playing “Horse” at the league’s new Second Life island is as fun as watching the anchors at CNBC try to wrap their minds around the concept of a virtual world.
“Can we just talk about what’s real and what’s fake here?” said sports business reporter Darren Rovell. “I’m worked up about this.”
In passing up an invitation to the NBA’s virtual press conference with commissioner David Stern on Monday (above), Rovell may have only been trying to protect himself from the insidious addiction of online entertainment.
“I didn’t want to get my avatar made because I wouldn’t be here. I wouldn’t come to work,” he said. “When I got involved with SimCity, which is kind of the predecessor to this, you can play all night — it’s trouble.”
Click here to see the video.
Click here to read from Rovell’s blog.
