Don’t forget your Wellies!
By Adam Reuters
It’s been more than six months since marketers and advertisers started deluging Second Life, but Ogilvy is taking things a bit more literally: The ad agency is flooding seven regions of the virtual world tomorrow to illustrate the dangers of global climate change.
The work is being done on behalf of Adventure Ecology, the non-profit run by polar explorer and banking heir David de Rothschild, with assistance from real estate mogul Anshe Chung.
“By flooding Second Life we hope to demonstrate the potential devastation that climate change could have on the environment,” Ogilvy London director Giles Rhys Jones said on his blog. “As Second Life is created, owned and maintained by its citizens they have the power to change things for the better. We’re hoping that this sense of empowerment will be reflected when the second life citizens move from the virtual to the real world.”
Flood waters are set to recede just in time for Linden Lab’s own version of a natural disaster: Four hours of grid downtime.
