Inteview with John Battelle in Davos

Thu Jan 25, 2007 3:32am PST

By Adam Reuters

SECOND LIFE, Jan 25 (Reuters) - Bureau chief Adam Reuters interviewed author and entrepreneur John Battelle on Thursday as part of a series of interviews from the World Economic Forum in Davos, Switzerland.

Battelle is a co-founder of Wired and the Industry Standard, and now runs the Federated Media blog empire. Last year he wrote “The Search” about Google and the booming online search advertising sector.